Tourist trains to target silver-haired spenders
Bloomberg
China plans to roll out a network of tourist trains equipped with medical and elder-care facilities as part of its efforts to create a "silver economy" and unlock the spending power of its aging population.
The Culture and Tourism and Commerce ministries, along with China State Railway Group, yesterday issued a guideline action plan to launch trains specifically designed for retiree tourists.
A nationwide "silver tourist train" network featuring "diversified tourist routes, a wide range of tourism themes and comprehensive services" will be built by 2027, the document said.